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Buying a Struggling Business? Here’s What You Really Need to Know

Buying a failing business can look like a shortcut to success. It’s already built. It has customers. There’s a story. But behind that veneer is a tangle of risks and decisions that demand precision, guts, and strategy. This isn’t about savior complexes or turnaround fantasies. It’s about reading the room, rebuilding trust, and adapting fast to the market you’re actually in—not the one that existed when the business was founded.Know What You’re Walking Into If a business is on the table because it’s