SUNY Ulster How to Build your First Email Marketing Campaign

This course will review the critical components required for developing a comprehensive email marketing campaign. We will also review current software options for managing your email campaigns and establishing baselines for testing and measuring your digital outreach efforts.

Part of the Digital Marketing Boot Camp Series. This series or course highlights the tools and techniques required for a small business to succeed online. As a series, each course builds upon each other creating an overarching marketing strategy. However, each class is designed to stand-alone and can be taken separately.

Students who attend all six classes in the series will receive a Digital Marketing Boot Camp certificate of completion.