SUNY Ulster Beginners Guide to Navigating Google Analytics

Learn the basics of navigating the Google Analytics dashboard, interpret website traffic data and understand the general reporting structure. This course will also cover a basic understanding of traffic acquisition metrics, on site behavior data and conversion goals. It will also include a brief overview on Google Search Console and Google Tag Manager. Part of the Digital Marketing Boot Camp Series.

This series or course highlights the tools and techniques required for a small business to succeed online. As a series, each course builds upon each other creating an overarching marketing strategy. However, each class is designed to stand-alone and can be taken separately.

Students who attend all six classes in the series will receive a Digital Marketing Boot Camp certificate of completion.