Learn Key Digital Marketing Skills At April Chamber Breakfast

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April 09, 2018
The Chamber’s April 24, 2018 breakfast meeting will feature three experts in the field of digital marketing on the topic, “How to Promote Your Business in a Digital Marketing Economy.” It will be held from 7:30-9:00 a.m. at the Best Western Plus in Kingston. The breakfast sponsor is the Mid-Hudson Valley Federal Credit Union (MHV). 

The speakers will be Katy Dwyer, of the Kingston-based branding firm Katy Dwyer Design; Jeremy Ellenbogen, president and CEO of Ellenbogen Creative Media in Kingston; and Abe Uchitelle, president of Dragon360 in Uptown Kingston.

Dwyer will kick off the discussion with ways to establish and grow your company’s online marketing footprint. “Maintaining a healthy and active digital presence is key in today’s economy,” Dwyer said.

 Dwyer’s presentation will include the “do’s and don’ts” for your website and social media that will “have your customers clicking and calling, rather than bouncing away to your competitors.”

Ellenbogen will explain how to use digital media to build your brand and his comments will focus on video. “If a picture is worth a thousand words, then video is worth over a million,” Ellenbogen said.

Ellenbogen will give an overview on how and where to use video to promote your company and engage customers on a whole new level.

Uchitelle will provide an overview of the three core pillars of any successful digital marketing strategy: Traffic Acquisition, Traffic Conversion, and Brand Growth. “If you’re missing one of them, you’re not going to be successful,” Uchitelle said. 

Uchitelle’s presentation will highlight how paid and organic tactics—both on-site and off-site—can contribute to a holistic strategy that uses and drives real business outcomes.

“For chamber members interested in staying current with their marketing efforts, this is one breakfast program they should not miss,” according to Chamber President Ward Todd. Todd also mentioned that this monthly program, as well as all monthly Ulster Chamber Breakfast Meetings, are open to the general public.

Chamber breakfast programs are a great way to network with other local business leaders and stay on top of current events. Pre-registration is strongly encouraged. For more information or to register, call the Chamber at (845) 338-5100 or go online at www.ulsterchamber.org.

Ward Todd, President/CEO
(845) 338-5100